doctorwho:

So we had a bit of fun with our Doctor Who Tumblr Tracked Tags Video today….

We threw a tag in there that didn’t make any sense: ‘secretwhoviantag

If you were curious and looked for it, you would have found a post on our newly created (and soon to be deleted) secretwhogiveawayblog.

And if you were among the first five Whovians to follow the instructions,  you would have won a little something (courtesy of BBCAmericaShop.)

We’ll be doing more of these in the near future so keep being clever.

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Dear every other brand, this is how you social media.